Soccer

USMNT TV ratings in 2022 increased by 4% compared to 2014


The year is coming to a close and that means it’s time to look at the 2022 USMNT TV ratings.

This year was different for some time than any other year for the US. The USMNT returned to the World Cup after missing out on the 2018 edition of the tournament. Consequently, the party saw a huge boost in its TV ratings.

The World Cup year is one thing. However, due to the late timing of the tournament, qualifying took place earlier in the year. Having both qualifiers and the tournament itself in the same calendar year proved to be a boom for the US. Here are the ratings, both in English and Spanish.

2022 USMNT TV Ratings

Opponent

Salvador

Canada

Honduras

Mexico

Panama

Costa Rica

Morocco

Uruguay

Granada

Salvador

Japan

Saudi Arabia

Wales

England

Iran

The Netherlands

Event

WCQ

WCQ

WCQ

WCQ

WCQ

WCQ

Friendly

Friendly

CNL

CNL

Friendly

Friendly

World Cup

World Cup

World Cup

World Cup

English

727,000

N/A

843,000

N/A

1,036,000

N/A

457,000

866,000

N/A

394,000

175,000

226,000

7,761,000

15,491,000

12,365,000

13,265,000

Spanish

122,000

210,000

237,000

3,000,000

177,000

166,000

159,000

322,000

127,000

308,000

N/A

N/A

2,292,000

3,240,000

2,215,000

2,092,000

Total number of viewers

849,000

210,000

1,080,000

3,000,000

1,213,000

166,000

616,000

1,188,000

127,000

702,000

175,000

226,000

10,053,000

18,731,000

14,580,000

15,357,000

English language takeaway

The English-language viewing average of 4,467,167 per game is an astonishing 499% higher than the 745,625 English-language viewers per game in 2021. It also represents a 4% increase from the last time the US participated in the World Cup in 2014, when they averaged 4,306,933 English-language viewers per game over 15 games.

Spanish-language takeaway

Unlike the Anglophone viewership, the Hispanic viewership of 1,047,643 viewers per game is not a huge increase from 2021. In fact, it is a 1% drop from 1,061,421 viewers per game. The reason for that is twofold. First, the US played Mexico three times in 2021. The two only played once in 2022. The away qualifiers that were not shown on English-language TV were also shown on Spanish-language TV, but drew very poorly.

General

All in all, 2022 was a really good year for the USMNT on television. This year’s combined audience average of 4,267,063 represents a 193% increase over last year when the combined average was 1,458,909. That makes 2022 the most watched year for the USMNT since 2014, when the combined average was 5,631,133 per game. With the next World Cup here in the US, expect that number to be even better than this.

PHOTO: IMAGO / ZUMA Wire

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