Manchester City, perhaps unsurprisingly, has taken the top spot in another financial chart. In May, it was revealed that the Premier League champions were the richest club in the world by revenue. Now, Brand Finance labeled City as the world’s most valuable football team brand.
David Haigh, the company’s CEO, explained the importance of branding in sports teams. “Professional sports and football in particular nurture some of the most recognizable brands in the world. Top clubs such as Real Madrid, Man United, Bayern Munich and others have a strong brand name similar to that of Coca-Cola and Google, which really puts their caliber into perspective. mention High.
“Many of these top clubs earn significant amounts of money through broadcasts, commercial revenue and matchdays, with a significant portion of commercial revenue coming from corporate sponsorship, a market that continues to grow every year.”
The success of the trophy propelled City past Real in the league table
City’s rise to the top of the league table officially ended Real Madrid’s four-year reign in the category. The Premier League side jumped over Real thanks to a 13% increase in brand valuation compared to a year ago. In comparison, the value of the Spanish giant’s brand fell by 4% compared to 2022.
Success on the pitch has been a guiding factor in City’s climb. The club recently took its fifth top English title in the past six seasons. They also picked up the FA Cup trophy against crosstown rivals Manchester United. City’s trophy cabinet could also be decorated for another piece of silverware this month. City will face Inter Milan in the Champions League final on June 10.
Arsenal was the biggest mover of any club in the top 10
While City took first place in the brand ranking, fellow Premier League side Arsenal made the biggest jump of any team in the top 10. The Gunners posted a 14% increase in brand valuation compared to last year. Despite being the youngest side in England’s top flight, Mikel Arteta’s club rocketed from eighth to second in the Premier League.
Top 10 most valuable football brands:
- Manchester City – $1.61 billion (+13%)
- Real Madrid – $1.56 billion (-4%)
- Barcelona – $1.46 billion (+4%)
- Manchester United – $1.45 billion (+9%)
- Liverpool – $1.45 billion (+7%)
- Paris Saint-Germain – $1.2 billion (+10%)
- Bayern Munich – $1.1 billion (-1%)
- Arsenal – $973 million (+14%)
- Tottenham Hotspur – $960 million (+3%)
- Chelsea – $919 million (+1%)
PHOTO: IMAGO/Pro Sports Images
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