The Peacock World Cup streaming numbers are crushing it
Streaming has been one of the biggest World Cup 2022 success stories to date. The Peacock World Cup streaming, in particular, has gone through the roof with an incredible number of sports fans watching games online.
Several 2022 World Cup matches have broken streaming records. For example, Argentina against Mexico is the most streamed World Cup match ever. It is the first World Cup match with more than two million viewers. Likewise, no other football game in US history has had greater streaming numbers than that one. Other notable mentions include US vs Iran (1.1 million viewers), US Wales (1 million) and Poland vs Mexico (1.35 million). And those are just streaming numbers.
In the first week of World Cup coverage, streaming made up 26% of Telemundo’s total viewership, which is an unprecedented number. After week one, the Peacock and Telemundo streaming platforms average 673,000 viewers per World Cup match. That is an increase of 209% compared to the 2018 World Cup.
Peacock executive shares insight into numbers
World Soccer Talk spoke to Rick Cordella, the President of Programming for NBC Sports and Peacock Sports earlier this week.
“In terms of the previous World Cup, [World Cup 2022] blows it out of the water,” Cordella said. “In general, any time we have one of these World Cups or Olympics, a four-year hiatus, you really see the difference.”
With a target price of $4.99 per month combined with 180 Premier League appearances per season, Peacock’s success story makes sense to many football fans. Every single match of the 2022 FIFA World Cup will be streamed live and on-demand via Peacock Premium.
In particular, Peacock’s World Cup success is even more remarkable when you consider that every broadcast is in Spanish. Although rival FOX has exclusive English-language rights in the United States, the broadcaster does not have a direct-to-consumer streaming service for cord cutters. Despite this, their lack of focus on streaming has allowed them to make significant profits in television.
Reasons for Peacock’s successful World Cup numbers
The 2022 World Cup was the World Cup of surprises, both on and off the field.
We asked Cordella for his thoughts on streaming’s audience share compared to linear (traditional) television and what he credits for the success of Peacock’s World Cup.
“We are the only place from a direct-to-consumer point where you can get these games,” explains Cordella. “I’m sure in your life as a big football fan you’ve seen a lot of Spanish-language matches, and people are fine with watching in Spanish. Andrés Cantor is one of the best football announcers in the world. Listening to him call a game, whether you fully understand Spanish or not, it really doesn’t matter.
“The other part is that the Hispanic demographic is ultimately leaning more towards streaming. The younger crowd probably helped too.
“The last part is the day parts. You start with weekday morning games where people might not be able to get in front of their TVs, so you see a disproportionate amount of people on mobile devices.
A key to the Peacock World Cup streaming numbers
We asked Cordella how much influence English-speaking viewers have on Peacock’s World Cup streaming numbers.
“We are still diving into it [to the numbers]Cordella said. “[Another point I have about the success of Peacock] is premier league. The fact that we are the exclusive home of Premier League football at Peacock for many matches.
“We already have a football fandom on our platform, who can just turn around and watch the World Cup during the Premier League break.”
Eight days after the end of the World Cup final, the Premier League football program returns to Peacock.
Guide to World Cup 2022
Here are some resources to help you make the most of football’s biggest event!
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