NEW YORK (AP) — Procter and Gamble, a backer of the U.S. Ladies’ National Soccer Team, is currently supporting its individuals’ battle for equivalent pay.

The organization, which supports U.S. soccer through its Secret antiperspirant brand, says it will give $529,000 — $23,000 for every one of the 23 players on the U.S. group that won the World Cup not long ago — to help close the compensation hole. The support took out a full-page promotion imprinted in The New York Times on Sunday encouraging the U.S. Soccer Federation to “be on the correct side of history.”

“How about we take this snapshot of festivity to drive ladies’ games forward,” Secret says in the advertisement. “We ask the US Soccer Federation to be a reference point of solidarity and end sexual orientation pay imbalance for the last time.”

Midfielder Lindsey Horan lifts the title trophy as the U.S. Ladies’ National Team praises winning its fourth Women’s World Cup on July 7.

Midfielder Lindsey Horan lifts the title trophy as the U.S. Ladies’ National Team praises winning its fourth Women’s World Cup on July 7. (Photograph: Michael Chow, USA TODAY Sports)

The Americans beat the Netherlands 2-0 on July 7 to win the Women’s World Cup for the fourth time behind objectives by Megan Rapinoe and Rose Lavelle. Their four titles tie them with Germany and Italy’s men’s groups and desert them one Brazil’s men.

In March, 28 individuals from the USWNT sued the US Soccer Federation for supposed sexual orientation segregation. The suit guarantees the alliance pays the ladies not as much as individuals from the men’s national group.

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